Serena Williams is stepping into a new chapter, embracing change in both her personal and professional life. The tennis legend graces the cover of Byrdie magazine, opening up about her recent retirement and exciting new ventures.

While admitting it wasn’t easy, Serena acknowledges the difficult decision to prioritize her family. “Leaving something I was still good at” to raise her daughters, Olympia and Alexis Jr., was a defining moment. But her desire for a second child solidified her choice. Now, she’s focused on finding balance and exploring other passions.

Serena’s love for fashion and makeup is no secret, evident in her iconic on-court looks. However, tennis presented unique challenges.

“Tennis is different,” she explains. “You can’t wear a full face of makeup and play for hours sweating.” This need for practical yet expressive beauty solutions led to the creation of her own makeup line, WYN Beauty.

The inspiration for WYN Beauty stemmed from her post-match routines. Frantic washing and quick makeup applications before press conferences became the brand’s foundation.

“I had to figure out how I wanted to show up, but with only minutes after a match,” she recalls.

This need resonated with her, prompting the development of a line focused on functionality and quick application.

WYN Beauty offers a 10-piece vegan and cruelty-free collection. Serena emphasizes the importance of enhancing natural beauty and using clean formulas that align with her healthy lifestyle.

While her training regimen has changed, Serena remains active as a mom. WYN Beauty caters to this active lifestyle, offering quick and effective makeup solutions for busy days.

“A little goes a long way,” she says. “You can be glamorous and active – and own it.”