Jennifer Lopez’s highly anticipated return to touring after five years might not be going as smoothly as planned. Originally titled “This Is Me… Now The Tour,” the show seems to be facing lackluster ticket sales, prompting a quiet rebrand to a “greatest hits” format.

Cancelled Dates and Unsold Seats

Several tour dates in major cities like Nashville and Cleveland were recently cancelled, and a significant portion of the remaining 30 shows haven’t sold out yet. While some additional shows were added in New York, Miami, and Toronto, ticket sales haven’t met expectations.

New Album Fizzles

This shift in focus might be a response to the lukewarm reception of Lopez’s new album, “This Is Me… Now.” Released alongside two accompanying films, the album reached its peak at number 38 on the Billboard 200 chart, her lowest-performing album to date.

Greatest Hits to the Rescue?

By rebranding as a “greatest hits” tour, Lopez might be hoping to attract fans who weren’t interested in her new material. However, the rebrand rollout appears to be somewhat uncoordinated, with the official Live Nation website and some venues still using the original name. Only sponsored Facebook ads and a few confirmed venues reflect the “This Is Me… Live | The Greatest Hits” title.

Looking Ahead

Despite the ticketing challenges, there are still plenty of opportunities to see JLo perform live. The tour kicks off on June 26th in Orlando. While the initial rollout might be a bit bumpy, fans can still look forward to a night of Lopez’s greatest hits.