Serena Williams’ husband, Alexis Ohanian, is a champion for women’s sports, but his vocal advocacy hasn’t always been met with cheers. In a recent Instagram story, Ohanian highlighted the negativity he’s faced for promoting female athletes.

Two years ago, Ohanian criticized the NCAA’s treatment of women’s basketball, pointing out a lack of promotion and resources compared to the men’s game. This stance drew harsh criticism online, with some leaving hateful comments.

Ohanian, however, isn’t letting the negativity deter him. He shared some of these hateful comments on Instagram with sarcastic captions like “I LOVE my haters” and “You Give me LIIIIIFE.” His message is clear: the hate fuels his determination to champion women’s sports.

Ohanian’s commitment goes beyond social media posts. He’s an investor in Angel City FC, a women’s soccer club, and consistently speaks out about the disparity in investment and opportunities for female athletes.

In a Bloomberg interview, Ohanian called the underinvestment in women’s sports “gross business incompetence.” He argues that a dedicated fanbase and rising brand partnerships demonstrate the value of women’s sports.

Ohanian’s Instagram story serves as a powerful reminder of the challenges women’s sports face. However, it also highlights his unwavering commitment to breaking down barriers and creating a more equitable future for female athletes.