Forget winners’ trophies, Serena Williams just aced a different kind of serve: launching her brand new beauty line, WYN Beauty! Joined by her equally stylish sister Venus, Serena kicked off the event at Bathhouse Studios in Manhattan on Wednesday.

Serena, radiating confidence, stunned in a one-shoulder lime green dress, perfectly complementing her sleek waves and white heels. To add a playful touch, she sported a chic white coat adorned with quirky martini glass embellishments. Venus wasn’t to be outdone, turning heads in a vibrant ombre dress with a flowing hemline.

The tennis powerhouses didn’t just look amazing, they also had some fun experimenting with the new products. Serena playfully applied makeup onto her sister, and Venus returned the favor with a swipe of Serena’s lip gloss.

WYN Beauty, officially launching on April 7th, offers a range of essentials for the active woman on the go. From mascaras and lip serums to lipsticks, concealers, and SPF-infused skin tints, WYN Beauty has it all.

Inspired by Serena’s own post-match glam routine, the brand prioritizes practicality and ease of use. As Serena explained to Brydie Magazine, “Those moments [quickly applying makeup after matches] are the foundation of the brand.”

WYN Beauty understands the need for efficient makeup application, especially for busy women. The initial line features 10 key products, including skin tint, concealer, eyeliner, and a multi-use lip and cheek color – all Serena’s go-to staples for those quick post-match refreshes.

“It all started with the skin tint,” Serena shared. “[I’d] mix my foundation and sunscreen because I couldn’t find a skin tint I loved. I realized that if I’m having this problem, other people are as well.”

This desire to create solutions for real-life beauty needs fueled the development of WYN Beauty. The brand caters to those who want to enhance their natural beauty without sacrificing performance or quality. The products are all vegan and cruelty-free, aligning with Serena’s focus on clean living and healthy habits.

“For me, it’s about creating a collection that speaks to me, whether I’m on the tennis court or picking my daughter up from school,” Serena explained.